How to Thrive – Learning How Sex Sells in Online Businesses

I’ve been wanting to do a post like this for a long time. Partly because I’m male and it runs in my genes, but also as it’s one of these subjects that everyone talks about and no one really explains.

Bottom line: we’re addicted to sex. Because that’s the treat which makes reproducing more of us worth it. Metaphysically, it’s because you reach a mutual level of interaction which is extremely rare – and people meditate for years just to get their mind that quiet. (And tantric practices delve into just this area…)

And any addiction can make people buy stuff they wouldn’t otherwise stand around for. You’ll see this in marketing all over the place. Notice that new car models all have a curvy, skimpily-dressed model up there?

It’s even better if it has some little cute animal in the photo or ad.

It seems that a curvy, sexy woman appeals to both sexes. Men want to be with her, women want to be like her (or with her – depending…)

But you see where this is going?

The below video is really cute and makes the point in an entertaining way:

Now, the technical reason why this works is found in Cialdini’s “Influence”, but it goes a bit further than that. Of course, I’m going to refer to one of my books, “How to Get Your Self Scam Free”.

Sex is really lower on Maslow’s pyramid of needs. But because it can be limited and a socially-interactive commodity, it falls under Cialdini’s Influence points. Below all this is the basic insatiable desires which Lester Levenson discovered years ago – that actually keep us thinking along this line of thought.

The bottom line is that sex is a desire based on the fear of death – wanting to have someone to carry on your legacy.

Of course, there are variations on this. Consider this image:

Kind of a wink-wink, isn’t it? Any guy would like two attractive females. And women feel more secure with other women, in general. (Men are soooo unpredictable…)

So this is another point you can use or abuse in your own Internet Marketing.

Remember, the sole difference between scam, porn, and honest Internet Marketing is solely based on the value and quality of the service rendered to the client. Otherwise, you are just entertaining people with cleavage, aren’t you?

Just because you built that glorious, cutting-edge, user-friendly website – it doesn’t mean anyone is ever going to find it. Even if you announce it to search engines, it doesn’t mean they are even going to index your site – I’ve seen this happen more than once. And guess what? Those site owners can never make money online.

The secret to traffic appears to be backlinks. Other people can tell you it’s tweets from Twitter, or mentions on Facebook – but what are you really looking at? Those tweets and Facebook posts have what?

Backlinks.

If someone simply said “go out on the web and look for someone named Joe Schmoe who has a website” – well, you just guessed it. Chances are next to none.

Even if you only had a single page which had an offer to buy your product – you’d get tons of traffic if you had backlinks out there so people could actually find your site.

A lot of people will create a wonderful web site or webpage and expect that visitors will come across it. They invest the bulk of their time in building a set of gorgeous web pages and even setting up probably the most amazing sales funnel for their clients, then they will merely sit and wait for the flood of traffic to arrive… And it never does.

What are Backlinks?

Okay, so what are back links? Backlinks are links pointing to your web site and to your internal pages. These are recognized as inbound links or backlinks. These links can originate either from other people’s web site, web directories, article submission sites, feeder web-sites such as Squidoo or Hubpages, forums, blogs and even from internal linking in your very own web site.

Without having to learn all about search engine optimization (SEO), consider that getting your site found easily in the search engines is like a three-legged stool. Having incoming keywords helps that stool stand up. And that is what we are talking about today. (The other two, themeed/optimized pages and popularity, are subjects for later articles.)

Google and other search engines rely on backlinks to tell them the quality of your site and its relative meaning, along with other factors. The more high-quality (relevant) in-coming links, the more they say your site can be trusted and will elevate your rankings. The higher your rankings, the more likely people will click on your site when it comes up in searches.

What your site needs it good quality backlinks in order to 1) get into the search engine rankings at all, and 2) climb your way to the first page (where the majority of clicks occur).

Good quality Backlinks

Good quality backlinks contain the exact search phrase you designed your site to support. Suppose you had a site which sold a new brand of dog collar. So you want incoming links to have the phrase “dog collar” in them. Google would look at all these pages and say to themselves, “Oh, it’s obvious other people think his site is about dog collars,” and then give you better rankings for people looking that search term up in their browsers.

And so you look up all the key search phrases (also known as keywords) which your product has to offer, and then get backlinks into your page which offers that product. Or, at least that’s the simple view of it.

Now we could go into an intense amount of description how to pick out keywords, the competition problems and so on. Again, that’s another article. Let’s just say that you did your homework before you built that page and know the key phrases people use when they look for products like yours. (And don’t worry. If you haven’t done this, it can be done starting now and then just tweak your page a bit – not a total re-design.)

Your objective really should be to rank on page one of Google’s results for every main keyword. The strategy is to keep developing incoming links until you are on page 1 for the top 15 key phrases on your list. Only then would you consider adding additional search phrases to target.

Site Traffic From High Page Rank Web-sites

Initially, inside your link building campaigns commence by acquiring backlinks from high page rank web-sites. High page ranked internet sites get a lot of traffic and they get spidered by the search engines far more regularly. Your traffic will consist of people following those in-coming links directly and also from search engines.

To get backlinks, good quality backlinks, links along with your search phrases in them, you are going to will need a marketing campaign. Round up your keywords and phrases, discover the high page rank web-sites you want to get backlinks from and go to work.

The common approach for backlinks is not to just contact the author of that big-ranking site and ask for a link if you link to them. Search engines can quickly figure this out and discount these. Three common ways to do this are to:1)  add comments on their site with your URL, and perhaps a keyword-linked phrase in the body of your text, 2) Writing articles for article directories which have links in their biography section, 3) Creating feeder pages on sites like Squidoo or Hubpages, which link with your keywords right back to your site.

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Ya gotta love Hype to do Affiliate Marketing

Just got an inflated email today from Andrew Trister – Coffee Shop Millionaire founder.

And the point was to get affiliates excited. He says so in his video’s inside the site. You want affiliate marketers heavily pushing their lists on your behalf.

He gave away some “cool” prizes to the top three affiliates. Of course, with my list, I’m nowhere near that. But the value here, and why I’m blogging, is study and learn from these materials.

My warning to you is to get your self scam free before you get into this. You can then go into this with both eyes wide open. And the fact that you’re getting hyped doesn’t bother you so much.

The inspiration for this post was simply that he through out some figures which didn’t add up. The link to the blog which was getting all that response was simply a squeeze page to get affiliates to sign up to his list.

A search on Google did show up a blog on his domain – but it had only four posts and no comments.

But I’m not blaming Andrew for stretching the facts. As you watch his videos (and there’s a ton of them on his Coffee Shop Millionaire site) you’ll see exactly where he’s coming from. That’s the way he’s wired and the Kool-Aid he’s drinking. The nature of the beast, as it were.

I’m a believer in Honest Internet Marketing, however. That’s why I took an 800-page book filled with PLR and re-wrote it from the bottom up into what I called “The Online Sunshine Plan” – to throw some light on the truths behind what marketing is, whether it’s online or not.

Sure, it’s relatively easy money to get a list of buyers and keep putting offers in front of them. And I could diverge here to say that this is exactly what lead-generation companies do. In fact, I found that my name was recently being sold all over again, some 3 years after I got scammed by them. (One reason I got onto an unlisted, throw-away cel.)

Your list is actually a reflection of your community. The people there are real and actual. They have jobs, they have lives to lead, they have families and homes.

And remember that Golden Rule: what you send out is right now coming back to you. It might be delayed, but as you hype, you are going to get hyped. If you rip off, you are going to get ripped off. But – as you deliver incredible value, then you’ll recieve this in return.

One caveat that came up in the videos was that it’s OK to do “aggressive” marketing if your value is way higher than what they pay, well – the ends justify the means.

I say, No. That’s not the way to do it. People can look up what you say on the web now and verify everything. (This is making career politicians a dying breed.) The real scene you have to deal with is your own life. As you give, you’ll get back – in spades.

That’s the difference between me and Andrew Trister.

Now, I still say you should sign up for this product if you get someone promoting it to you (like this link – Click Here). Because I’ve signed up for it and I consider that abour 4 dozen videos which can actually help you improve your life are quite worth it. There’s tons more value than you would pay for otherwise.

Consider if you put all these onto DVD’s how much space it would take. Then how much you would have to pay for the packaging and shipping to get those to you. Just invest the bandwidth and download them to your drive in some way you can then study them. And then do study them.

For the price he’s currently asking, it’s way more valuable than most “make money online” study systems out there. IMHO, anyway.

PS. A more complete rundown of all this is over at http://coffee-shop-millionaire.blogspot.com Visit today!